For a freelancer, complacency can mean loss of income. This is a lesson that freelancers can never hear too many times – and one that I apparently need repeated more than most. A few weeks after I blogged about how I had managed to replace the income I lost with the closing of Linux.com with other assignments, I found some of those assignments failing, and suddenly found myself scrambling to replace them.
Fortunately, the job-hunting skills I’d learned as a communications and marketing consultant soon paid off.
As before, basic survival wasn’t an issue. We had income for basic survival, and, since we own our townhouse and have never lived beyond our means, we had no worries about debt. All the same, the situation was disconcerting. I thought I’d solved the income problem.
The problem arose because of two clients. In the first case, the client had at first seemed willing to commit to two stories per week from me. However, after a few weeks, they confessed what I had already concluded from their actions: That they were unable or unwilling to take more than one story per week.
In the second cases, the editor forgot that they had agreed to take two stories from me in February, and budgeted the money instead for articles from other people. Since this was a short term arrangement, it wasn’t as important as the first one, but it was still the first time that an editor had reneged on me for any reason, so it came as a shock. For one thing, I rather liked the editor, and preferred to think well of them. For another, I had counted on having a month to figure out a replacement for that income. Coming on top of the other case and some personal bad news that I choose to keep private, it felt like one damned thing after another.
For a day or so, the situation got to me. I even went so far as to consider revising my resumes and looking for straight work. Despite the recession, the work for writers, editors, and instructors of my experience were plentiful in the Vancouver area, but it all seemed dull and routine compared to what I have accustomed to in the last four years.
Then common sense took me by the scruff of the neck. There were still plenty of outlets for free and open source software articles that I hadn’t got around to trying. I spent an afternoon on the Internet learning about the potential clients (something no freelancer or job-hunter should ever neglect), and prioritizing them according to how their needs compared with my areas of knowledge, the size of their audience (which is often found on pages for advertisers), and, where possible, how much they pay per article.
The next morning, I started phoning. I could have emailed, and my queries easier on my nerves, but, for serious business conversations, there’s still nothing as direct as a phone call. Hearing a voice is personal in a way that email or even chat isn’t, which makes a phone call a way to distinguish yourself from anyone else and have yourself remembered.
To my surprise, I appear to have been lucky the first time out. Details are still being worked out, but I expect to be doing an online blog and a print column, as well as contributing other articles.
You’ll have to imagine me dancing around my living room and pumping my fist in the air (or maybe you shouldn’t; it isn’t a pretty site).
But, while I’m glad of the respite, I hope I’ve learned my lesson. I can’t say that I don’t make the same mistake twice, but I hope to say that I won’t make it three times. I still have other a prioritized list of markets (something I should have readied a long time ago), and, if any other client disappears on me, I’m ready to find replacements.
Given the current economic conditions, I wouldn’t be surprised if I’ll have a use for that list again in the next few months. But, so far, I can still repeat what I said in my earlier post: Freelancers are better equipped to survive the recession than most – and should generally survive better.
Now, though, I would add: A few job-hunting skills don’t hurt, either.