Every now and then, someone takes a harsh view of my journalism – not my how-tos and reviews so much as my commentary. From some people’s perspectives, I am trolling, trying to deliberately create controversy, specifically in the hopes of getting more page hits on my articles. I never quite know how to answer such attacks, because they are so far from what actually happens that I doubt they would believe my explanations could possibly be true.
However, if I did try to explain, I would have to start with the fact that I am a writer, not an editor. Unlike an editor, I hardly think about page hits. Page hits may affect whether a given website continues to buy my articles, and occasionally an editor will veto a suggested topic on the grounds that it has never done well, but otherwise? Planning writing around page hits sounds all too likely to mean writing about topics that don’t particularly interest me, or about which I have nothing original to say. If I wanted to write that way, I would go back to writing technical manuals, which not only pays more, but also pays more regularly.
My first consideration when choosing a topic is whether I can write about it while it is still timely. Online articles are rarely current for more than a few days, and sometimes my other obligations or the complexity of what I would like to say mean that I have no time to do a particular topic. justice, even if it interests me. Rather than do a superficial job, in these situations I prefer to ignore a topic altogether.
However, for me, the biggest perq of journalism is that I get to write about what interests me, restricted only by the need for editorial approval. When I am generating topics, what I think about is: Am I interested enough in this topic to spend the hours that the story takes to write? Are the facts interesting and important to readers? Do I have any perspectives that are different enough from those of the half dozen or so others who might write on this topic that I can contribute something original to the discussion?
Unless I can answer all these questions with “Yes,” I usually avoid a story – which is why I only occasionally write about breaking news. (Well, that and the fact that living on the Pacific coast means that by the time I log on in the morning, writers living on the east coast have probably already filed their stories). I figure that a story that will bore me will probably bore a lot of readers as well, and fortunately most editors regard me as more than a reporter on the beat. Most of the time, most editors will trust my judgment on whether a story is worth writing.
Perhaps I should be flattered that my detractors think of me as a sort of Professor Moriarty of journalism, constantly engaged in manipulations of everyone around me in the fulfillment of some obscure but diabolical agenda. But honestly? I lack both the energy and inclination for the requisite plotting.