Archive for January, 2008

I woke this morning to a couple of centimeters of snow. Part of me was mildly outraged that snow should fall so late in the seasons. Snow may be continuing to fall in places like Calgary and Saskatoon, where they’re still experiencing lows of -20 or greater, but I’ve been running in shorts since New Years, and was starting to expect the first signs of spring in two or three weeks. Still, like most weather extremes in Vancouver, the snow is unlikely to stay for more than a few days. Meanwhile, this morning, it was enough of a novelty that I could enjoy the experience of an early morning run through it.

Speed, of course, is totally lost in the snow, especially when it covers a thin layer of ice, like this morning’s did. So, frequently, is balance and dignity – I fell twice this morning, although, with the feeling of an unexpected holiday that comes with snow in Vancouver, I took both with surprisingly good humor. But I was in no hurry, and slogged along, my ankles getting as much of an extra workout as they would have if I was running over sand.

The worst moments were crossing the roads, where the few cars on the road had stripped the layer of snow and left only black ice. I tiptoed with exaggerate caution over the intersections, arms spread low for balance and head high so that I could check for cars.

I’ve always enjoyed the sensation of being the only person stirring on a morning run, but the snow adds substantially to that feeling. True, even at sunrise, the tracks in the snow indicated once or twice that I was not the first person stirring. Yet for long stretches, mine were the first footprints in the snow. And even where I could see the signs of others, the sound-muting qualities of the snow were in force, and the quiet intensified the sense of solitude. Literally, too, I was one of the first stirring, with no more than a single car passing every kilometer.

I didn’t experience, as I have in other snowfalls, being the fastest thing on the road. This year, Vancouver has had enough snowfalls that most people were prepared for driving in the snow. However, the snowfall intensified before I had finished half my run, so I had a good twenty minutes of feeling that I was falling into an endless well of snow flakes.

Then came the welcome relief of a hot bath and dry clothes – to say nothing of the rosy glow of virtue that comes from finishing something difficult and mildly against my inclinations.

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My friend Bob Ley has been an art collector as long as I’ve known him. The office where he practices psychology is carefully decorated with unique paintings and antiques – mostly modernist, with a tendency to primitivism and abstracts, but all of them a welcome change from the endless reprints of 19th century impressionists or the bland corporate art visible elsewhere. “I’ll never understand why my friends will pay $100 for a print of Van Gogh’s Sunflowers and then another $400 for the frame,” he says, “When for the same price they could get an original work of art.” After my purchase of a custom West Coast bracelet a couple of weeks ago, I know what he means.

Buying original art may be expensive, but it’s also very satisfying. For one thing, in West Coast art, at least, it means experiencing another level of quality. I’ve long been aware of the vast difference in quality between the bracelets and masks in tourist shops in Vancouver and the true art galleries; you don’t need the price difference to see the difference in quality. But when you enter the world of custom art, you discover a new standard altogether. It’s not that the art galleries are full of shoddy work, or that you can’t find quality pieces in the tourist shops if you search carefully. Rather, there’s a freshness in custom work that you don’t usually see in designs knocked off for the tourist shops, or even for limited editions. Custom work tends to engage the artist in ways that other work doesn’t, simply because it’s unique.

For another, when you commission an original piece of art, you experience the pleasure of being a patron. Besides the beauty of the piece itself, you have the pleasure of knowing that, if not for you, the piece wouldn’t have come into existence. The artist, of course, is the primary creator, but, as patron, you have a minor secondary role. On a small scale, you can glimpse why Lorenzo de’ Medici was such an enthusiastic supporter of artists.

Even more importantly, you can view new art with a clean eye, in a way that’s rarely possible with works firmly enshrined in the canons of great art. Short of a radical step such as the cleaning of the Sistine Chapel’s ceiling, I doubt that anyone can appreciate works from the high renaissance like da Vinci’s Mona Lisa in the same way that people in the sixteenth century could. We’ve not only seen these works too often, but we’ve been told too often what to think of them. While some appreciation can be gained by seeing such works in person as opposed to in a print or an illustration, for the most part we’ve lost the power to see these works for themselves. With newer, less familiar works, we can still see the accomplishment for themselves.

This ability is important, because living with art enriches and relaxes us. A room designed by an architect of genius is simply a comfortable place to live or work, although many people would be hard-pressed to notice or tell you why. A room decorated with art that you can still see with fresh eyes has much the same effect. Both are at the opposite end of the spectrum from public institutions with deliberately mediocre art. What’s more, such rooms become more comfortable as people spent more time relaxed in them; the way we use room really can create an impression or aura that we can respond to (which is why I don’t frequent the coffee shop in the old gatehouse of the BC Penitentiary – there’s been too much misery, however justified, in the place for it ever to be a place I’d care to linger).

In the same way, with my new bracelet, I walk a little straighter and my stride has a bit more of a bounce because I am always aware of its weight on my arm, and the way it catches the light. Moreover – even better than an artistic room or a room full of art – I carry the bracelet with me, and can enjoy a closer look at the design whenever I want.

That, really, is the ultimate pleasure in commissioning a new piece of art for yourself: You not only have a unique relation to it, but your life is broadened by an appreciation of something breathtaking and new.

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Most articles about reducing stress in the workplace start with the assumption that you can do something to affect your circumstances. But unless you’re a company officer or director, you probably can’t do very much. You’re subject to the whims and cluelessness of the upper echelons, and the company’s main concern is usually to squeeze the most work out of you for the least amount of renumeration — and that means too much work to do, unpaid overtime, and most of the other immediate sources of stress.

At times, you may be tempted to beat yourself senseless, or even chew a leg off to escape these conditions. However, I have to warn you that the last one especially can ruin your chances of doing that half marathon you’ve always dreamed about. Besides, you will still need money, and a handicap pension isn’t enough for anyone to live on.

Instead, here are seven less drastic if cynical ways to minimize work stress. These are ways that the average career expert won’t tell you, because to do so is to admit that most of us work because we have to, not because we have a passion:

1. Never take a full time job when you can be a contractor instead:

Employers may dangle benefits before you in the hopes of enticing you to become a full-time employee. And, at first, you might be lured into agreeing for the sake of security. But, as I like to say, the main difference between contract and full-time work is that, as a contractor, you know when your job ends. You may even have a kill clause in your contract. By contrast, full-time employment can end without warning or any more compensation than required by local laws. The ugly truth that nobody likes to mention is that full-time employment is not much more secure than consulting. It also dulls your instincts for survival besides, so that layoffs hit you harder. Consultants know they can survive, because they’ve done so before.

Another big advantage of being a contractor is that you’re usually paid by the hour. That means that managers think twice about asking you to stay late, and that, when you do, you’re being paid — unlike everyone around you. You may still have to put in long hours, but at least you’re receiving hardship pay.

2. Avoid managers and company officers as much as possible:

The most productive and fulfilled people at most companies are those who are actually building the products that the company sells — the computer programmers, graphic designers, and other manufacturers. But somewhere about midway up the management hierarchy, employment stops being about productivity and starts being about ego. That means that, the more remote managers and directors are from what the company sells, the more likely than an encounter with them will be about making them feel good, and not about helping you with any problems.

You may be flattered if such people ask you for details about your work — but, believe me, they won’t remember. They’re not asking because they want to learn more and do their jobs better. Most of the time, they’re looking for a way to kill time. Granted, you might get some wicked stories to tell your co-workers about their ignorance, but that’s a poor return for the time you’ve lost.

3. Keep away from meetings:

Meetings are for those who have reached exalted positions where they are no longer productive. If you haven’t reached that stage, the average meeting will simply cut into your already too-short work time. Should anything important actually happen at a meeting, you can always read about it when the minutes are circulated in an email.

True, by missing meetings, you miss free food. But donuts and other typical meeting fodder only give you a sugar rush to leave you all the more attenuated after you come down. That process is a physical stress in itself.

4. Avoid company functions:

Career experts tell you that company events are a way to network. In fact, they’re a way for human resources managers to look busy (see #2). For others, they are an annoying interruption in a busy day. So, even though you’re dying for an excuse to knock off work, remember that what you’ll be doing is playing ring-toss in the hall or dressing up in a clown suit, and that embarassment is a form of stress in itself. If you’re shy, you’ll suffer agonies, and ditto if you have any empathy at all. Rather than attending a function, book off sick or claim an important task is waiting. Schedule a root canal for the time of the function. If all else fails, duck out early.

5. Go for walks at lunch, or eat out

Eating in a cafeteria — or, even worse, at your desk — only means that people can find you more easily and dump work on you, adding to your stress. Even if someone just want to ask you a question, you’re losing time that belongs to you.

Instead of making yourself a target, go out and remind yourself that there’s a world beyond work. Remembering this fact is one of the most reliable ways to put the pressures of work into perspective. But be sure to vary your walking routes or restaurant, or somebody might still be able to find you.

6. Don’t volunteer for extra work

If you’re feeling stressed because of your workload, the last thing you should do is take on extra work, no matter how good you think volunteering will make you look. This advice especially applies to taking work home on evenings or weekends.

Contrary to what the brainwashed and the ambitious believe, such volunteering rarely helps you get ahead. But it is almost guaranteed to age you prematurely. Even worse, it frequently means you are compensating for the fact that there’s too few staff members, and enabling management to dodge the problem.

Anyway, unless there’s a genuine crisis, you won’t have cleared your To Do list — you’ll simply have removed some items so that they can be replaced by new ones. Unless your company is heavily overstaffed, there’s always more work to do, and, for a surprising amount of it, whether you do it today or tomorrow doesn’t matter very much.

7. Don’t expect that working hard will lead to a promotion

The official myth in our society is that hard work is rewarded with promotion. That’s true in a handful of first-rate companies, but, in most work places, the better you are in your position, the harder time people have of imagining you in another one.

I’m not saying that you should slack off — after all, presumably you need the money, and losing your self-respect will only add to your stress. But if you insist on working hard, make sure that it’s for your own reasons and not for any expectation of reward. The chances are overwhelming that you won’t get one.

You’ll notice that none of these steps actually involve your workflow or work habits. That’s because stress at work is rarely about the work itself, so much as the conditions that surround it. In other words, getting organized, disciplining your email reading habits or any of the usual suggestions you get won’t do much for you.

Instead, recognize that you may be in an impossible position, and that the problem is just as likely to be in what’s around you than in you or your habits. And if that sounds cynical, reflect that, in a bad situation, cynicism is not a negative trait, but a successful survival mechanism. In this case, knowing why a situation is stressful can sometimes help you feel less stressed.

And if the situation continues, or gets worse, remember that sometimes the best way of dealing with stress is to move on. Just looking for work can help you endure your present situation a while longer (so long, of course, as you don’t let your managers know that you’re looking for work by slipping up and leaving your resume by the copier or by taking long phone calls with recruiters at work). Rather than enduring stress because you’re afraid of the unknown, have the courage to actively look for alternatives. If you’re like most full-timers, you’ll probably find that finding new employment is easier than you feared.

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When you are learning to write, your teachers usually blame you for any failure of communication. Considering that you are learning the craft, the assumption is often accurate. The only trouble is, you end up believing unconsciously that, if you find just the right words, you can communicate perfectly, and never be misunderstood. But, if you keep writing, and receive enough responses, you start to appreciate that, not only is perfect communication impossible, but that the baggage your audience lugs along can be just as important as what you say and how you say it. The trick, of course, is to know who is responsible for any particular breakdown in communication.

Teachers, incidentally, experience the same revelation – or, at least, I did. When I first stepped in front of a class, I imagined that I fully controlled the experience. As a result, my first semester teaching post-secondary was almost my last. I needed to learn that, while some students wanted to learn, I needed to cajole or entertain others before they would even try to absorb my lesson. Still others were either not willing or perhaps not ready to learn, or couldn’t learn from me. Even when, cured of illusions, I received consistently high evaluations from students, beyond a certain point, I couldn’t make everybody in a class learn. All I could do was provide an opportunity to learn, and tempt students to take advantage of it.

To say the least, the revelation was humbling. At times, it was profoundly discouraging, too.

In the same way, the most you can do as a writer is your best. You can articulate original or insightful ideas, choose your words carefully, and structure your thoughts in a way that would make Aristotle proud – and still, how readers receive your words will be dependent to some degree on what they bring to the experience. If anything, the possibility of not engaging your audience is even greater than with teaching, because you’re generally not face-to-face with your readers, so you can’t adjust your words to entice them better.

No matter how careful you are, some readers will dislike what you have to say because your topic is personally painful because of a trauma they experienced when they were four years old. Others will criticize you because you’ve written a commentary instead of an essay that proves your argument point by laborious point. Some will object because of what they think you said, but didn’t. Given half a chance, some will try to pick a fight with you if you’re accessible. The careless will misread what you say, take a phrase out of context, or in their minds transform what you said into something altogether different. the humor-impaired will miss your jokes. The paranoid will think you’re talking about them.

Even when you’re praised, the experience can be just as devastating. People will praise you because you are echoing something their much beloved great-aunt used to say, or because your throwaway phrase gave them the courage to leave their boyfriend. They’ll find a wisdom you didn’t intend, and make you feel stupid compared to the clever person they imagine you to be. They’ll praise an accident in your phasing, and ignore the parts you meant to be witty. And so it goes, each time you publish, until at times you’ll wonder how humans ever communicate.

The important thing to remember is that, as group therapy leaders are supposed to say, this isn’t about you. Or, not necessarily. You can never completely ignore what people have to say because at times, impartially-speaking, some of the ways that people misinterpret actually do point to a flaw in your work – especially if a majority make the same misinterpretation. But, at the same time, you can’t always give reader reactions undue weight, either. Often, the reactions will be based on nothing that you control. All you can do is write with what Balzac called “clean hands and composure,” absorb what is useful for improving your craft from the reactions, ignore the rest – both the good and the bad – and try to do better next time.

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A few years ago, the mechanics of business networking were simple. You attended an event – a cocktail party, or perhaps a seminar – and circulated like mad, collecting business cards. All that is still an important part of networking, but, thanks to the social Internet (AKA Web 2.0), it’s just the beginning.

This awareness has been growing in me for over a year, but I only became fully aware of this change last Saturday, when I dropped in at the end of the documentation camp for Joomla! that Rastin Mehr had organized in Vancouver. Like many of those at the event, Rastin is a computer consultant, and he quite frankly saw the event as a change to socialize with his associates. But was what was interesting to me was how he – and everyone else — went about it.

One of Rastin’s vocations is photography, so he took dozens of shots of the event, and immediately posted some of them to Flickr, the photo-sharing site. Naturally, many of those at the event logged on for a look, either at the event – since most people were carrying laptops – or in the next few days afterwards. Some made comments, and Rastin provided links on FaceBook. (He also took some videos using the built-in webcam on his laptop, which has the effect of showing everyone at their foreshortened worse as they peer up at the lens).

Meanwhile, several attendees blogged about the event, including Rastin and Monica Hamburg. Rastin’s blog was especially interesting as a form of networking, since he included his pictures of everyone, and wrote short biographies about those depicted (mine, which accompanied a picture that caught me with my eyes open, described my new West Coast bracelet as a chronoplate and me as a kind of journalistic Doctor Who – a comparison that delighted me, since I’ve been a fan of the regenerating Doctor for years). Naturally, people commented on those, too. Jeanette Duguay did something of the same, borrowing a picture from Rastin to illustrate her blog. People at other Joomla! doc camps also logged in, extending the networking to those who not only weren’t at the event, but who lived on other continents.

(Now, of course, I’m doing something of the same, writing about these blogs and linking to them – although not, in my case, with pictures).

As I write, Rastin has yet to post his video interviews, but I imagine that they will provide the same opportunities for continued interactions among the attendees.

And, as if the blogs weren’t enough, instead of dropping the business cards they had collected into a pile destined to be forgotten in a corner, people took those cards and made LinkedIn and FaceBook connections with them. Connections on such sites are sometimes dismissed as shallow – and many times rightly so – but they do have the advantage over business cards of keeping people automatically in touch, providing that they login semi-regularly.

In short, what social sites have done is to extend this networking event long past the hours in which it was held. Moreover, while they have provided ways to follow up on the encounters and perpetuate them. Whether in the long run they will help to make the connection more meaningful I can’t tell yet, but they certainly have created a better chance of lasting connections.

Most social network sites, of course, were developed for teenagers and young adults as an extension of their leisure time. They still serve that function, and probably always well. All the same, seeing how working professionals are using them, I can’t help thinking that the social sites have proved themselves at last Far from being frivolous, as mainstream dilettantes are always maintaining, they’re becoming ways to enhance the power of networking.

If you’re a professional seeking contacts, a FaceBook account is now as important as being decently dressed. And what you lose in straight forwardness, you gain in effective networking.

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Freud suggests that a feeling of the uncanny (or unheimlich, as he calls it) is a momentary reversion to a child-like perception of the world as vast, mysterious, and beyond your control. I can speak for anyone else, but, in my case, the observation is correct. Two of my strongest early memories are so imbued with the uncanny that they may explain my lifelong interest in fantasy and science fiction.

In the first, I run out the door of my parents’ house, and descend the upper lawn. I am about to jump off the low stone wall to the lower lawn when I see a huge green and black snake coiled in the grass at my feet. Its body is about four inches thick, and it is slowly raising its head. I start giving it childish insults, calling it, “Sucker” and worse. Its forked tongue starts flicking in and out. For a moment, I am absolutely paralyzed. I think of leaping over it, but I don’t want it behind me in the grass. Finally, I turn around and race back inside. A while later, my family walks down to the car. I am careful to keep my eye on the grass as I go down the walkway, but I see nothing.

In the second, I am walking along the hallway of my parents’ house. I turn the corner, and Captain Hook from Peter Pan is there. He wears a black frock coat, and is well over six feet tall. I can see a bandoleer of bullets and a sword at his side, and he is brandishing a silver hook the size of his head. He shouts and starts advancing towards me. I give a great shout of my own, and my parents come running, but he is already gone.

Needless to say, Vancouver simply doesn’t have such large snakes, and people didn’t keep snakes as pets those days. Nor have I ever found a snake that matches the description of the one I remember. As for Captain Hook – well, I hardly need to explain the unlikelihood of anyone or anything in my childhood home being mistaken for such a figure. Both memories are undoubtedly of dreams, perhaps combined with sleepwalking. Undoubtedly, too, I have embellished them as the years went on, and I developed an even greater imagination.

Yet that’s not how either one feels. Intellectually, I can explain the memories away. But, deep down where the instincts and nightmares dwell, I know that they happened exactly as I’ve described. To this day, a coiled snake makes me profoundly uneasy, although a snake in any other position doesn’t bother me and I have even handled some.

Nor can I suppress a sudden tightness in my chest when I see Captain Hook portrayed in either animated or live action. In fact Dustin Hoffman in Pan made me faintly but definitely uneasy.

I wonder, too, what could have provoked such dreams. I’ve looked in the books I was read as a child, and none of them are likely sources of either memory. Could I have seen something on TV? I doubt I could have made them up entirely on my own, and  my inmost conviction remains that I didn’t: I saw them because they were there.

 No wonder that, when I read The Lord of the Rings seven years later, I took to it so avidly. I was already primed to respond to the fantastic. If Wordsworth had intimations of immortality, I’ve intimations of the uncanny ever since – and, despite some moments of uneasiness, I wouldn’t trade with him if I could.

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I’ve always thought that Beau Brummel has a lot to answer for. He’s the one who, in the early 19th century, set the standards that reduced the color palette in men’s clothes to brown, black, gray, and dark blue and – even worse – restricted men’s jewelry to rings, watches, cuff links and tie pins. No doubt his look was an improvement on Prinny’s excesses, but what Beau did was to condemn us to drabness. And if, like me, you don’t wear ties or French cuffs or carry a wrist watch because you look at it every twenty seconds if you do, your choices are even more limited. But, yesterday, I found a way around these restrictions that nobody can find fault with: I took home a three inch West Coast bracelet.

I suppose I could have opted for the full Scottish effect for formal wear. Never mind that I don’t have the remotest connection to a tartan; kilts suit short-legged, barrel-torsoed men like me, and, like my late friend Paul Edwin Zimmer, I could have used an unclaimed one like Ancient MacAlpin. And Scottish regalia has the advantage of allowing you to wear more jewelry, although too much of it has banal thistle designs and you have to be careful that nobody that nobody calls your skean dhu a concealed weapon. But kilts are even more trouble than suits, and fabulously expensive as well.

I suppose, too, that I could have got a tattoo. But tattoos are too permanent for my liking, and good ones surprisingly rare. And why go through discomfort for the sake of mediocrity?

Instead, for almost twenty years, I’ve wanted a thick West Coast copper bracelet. At least in British Columbia, such bracelets are works of art, thanks to the fame of artists like Bill Reid, and nobody is going to make tiresome remarks about effeteness if you’re lucky enough to have one to wear (not that I would care if they did; my identity as a straight male is well-established, thanks very much). Not only First Nations men, but men of every ethnicity can wear West Coast bracelets and nobody thinks twice about it – everyone’s too busy envying them.

But most West Coast bracelets you see are in silver or gold, metals that don’t catch my eye nearly as much as copper, even if they are more expensive. Besides, although I know that modern West Coast art is a blend of First Nations traditions and modern metal work techniques, copper seems more appropriate because the local cultures did work copper before their first contact with Europeans.

Moreover, few bracelets in any metal are more than an inch and a half wide, and most are made for the tourist trade. What I wanted was an original work of art, on a surface whose size would do the design full justice, and a weight that I could never forget while it was on my wrist. And for years I couldn’t afford one, although I came close once or twice to placing an order.

But in December, I suddenly had the the spare cash. I had long since narrowed down the shops to order from to two or three that were far above the watered down traditions in the Gastown tourist shops. Further investigation showed that Coastal Peoples in Yaletown was the only shop among those known to me that would take custom orders, so I placed my order there.

My choices were limited by a lack of artists who work in copper. However, I did have three or four possible artists – assuming any were available for a commission. After careful consideration, I decided I wanted Tsimshian artist Henry Green. Not only is Green a versatile artist who works in several media – his carved masks are especially fine – but all his work had a strong sense of line that the others lacked.

The Coastal People staff were polite, but non-committal about whether Green would accept the commission. However, a few days later, one emailed to tell me that he could do the piece in about a month. I rushed to put a deposit down before his schedule filled.

Then came the design decision. Not wanting to be too exacting for fear of receiving uninspired or merely competent work, I diffidently suggested that the design include Raven and Mouse Woman. Raven, of course, is the trickster, while the lesser-known Mouse Woman is the keeper of tradition and domestic values, so I thought the combination an interesting contrast. So, apparently, did Green, since he told Coastal Peoples that he liked the idea.

We did bandy about the idea of receiving a sketch from Green of the design, so that I could approve it. However, when I learned that it would be only a sketch and not a finished design, I decided it was not worth the additional sum he would charge. I abandoned the idea and settled down to wait.

A month passed, and I heard nothing. I didn’t want to get impatient. Art doesn’t work well to timetables, and, besides, the holiday season had intervened, yet I was nearly shaking in anticipation.

Then, yesterday afternoon, I received a call that the bracelet was ready. I soon abandoned the pretense of working, and knocked off early to pick it up; one of the advantages of being freelance is that you rarely have to work to schedule.

The work was – overwhelming, in a word. Green had created not only an inspired work of art, but, between the size, metal, and design, a unique one. It was also a well-engineered one, since Green had chosen the gauge of the copper to be thick enough for strength, yet thin enough to be pliable and relatively light. Even the staff at Coastal Peoples seemed impressed. I told the clerk to tell him that I was extremely satisfied, and left wearing it.

I plan to wear it in the future whenever possible, until it becomes my trademark for the rest of my life. Living with art is always uplifting, and, while Green did all the work, as the patron of the work with my stipulations, I can’t help feeling that I played a small part in its creation. And to have waited so long to get something that exceeded my expectation means that I couldn’t be more pleased to have this cuff of copper on my wrist

Someday, I might get a matching bracelet for my other wrist, and cement my reputation for eccentricity. Meanwhile, I keep looking at the design of Mouse Woman in the center and raven below her, and marveling at the bit of metallic beauty that has come into my life.

Bracelet by Henry Green

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Spam techniques have now become standard in public relations. I’ve come to this realization over the last couple of years as I’ve watched the dozens of emails from communication managers that arrive daily in my mailbox. Probably, the senders don’t think of what they are doing as spamming. Very likely, some even imagine that they are doing their jobs efficiently. Yet they might as well be spammers, for all the effectiveness they have. An increasing majority seem to think they’ve done their job if they’ve sent their news to every remotely possible recipient.

This attitude frequently has ludicrous results. For instance, you might think that one look at the free software sites for which I write would tell PR hacks what the sites are interested in: Free and open source software, and the GNU/Linux operating system especially. Yet out of an average of maybe sixty news releases that I receive daily, at least two-thirds of them on any given day are likely to contain news about the Windows or Mac platforms or proprietary software – often both. Either the PR people don’t know enough about technology to know that the editors don’t want this news, or they don’t care.

Even more surprisingly, some releases aren’t about computer technology at all. Probably the senders are working from a general list of news outlets, and haven’t bothered to figure out which ones might want their news.

Then, just to make matters worse, they don’t just send the initial release. Some of them send exactly the same release the next day. Others send “just a note to see if you got my news yesterday.” A few repeat the process several times with every release.

Some, having picked up the idea that they should target a name, address their news directly to a person who works for the site. The only trouble is, they never bother updating their contact lists. I know at least one site that regularly gets email addressed to people who haven’t worked there for several years – sometimes in addition to the general ones sent to the editors’ mailing list.

All in all, it’s getting so bad that my little finger is getting repetitive stress injuries from hitting the delete key so many times in a day.

Admittedly, the sender don’t conceal their names or use malware to send email from other people’s computers, but, if what they’re doing isn’t spamming, the difference is hard to distinguish.

In particular — and what really should concern the senders – the results they get are the same as those from spam. Before long, their emails are added to everyone’s spam filters, so if they ever do have news the site can use, nobody is every going to read it. In fact, I wouldn’t be surprised if some writers and editors resist using information from certain PR agencies or people, simply because they’ve become so annoyed by them.

Yet when someone – usually out of cynicism or a wicked sense of amusement – lets the senders know that they’re wasting their time, most of them don’t change their behavior. They’ll apologize, express their gratitude for the correction – and then, at the very next opportunity, do exactly the same thing. I sometimes wonder whether the effectiveness of PR these days is being judged by the number of outlets it’s sent to.

When a news release is sent out, the ideal situation is that the news is used. The company gets the publicity it wants, and the news outlet gets the material it needs. But, when spamming techniques are used, nobody wins. The PR hack gets unofficially blacklisted, the company fails to get its publicity, and the journalists get angry and look for copy elsewhere. And why? Because too many PR hacks are too lazy or ignorant to do their jobs properly.

Needless to say, not every communications manager uses spam techniques. I know several who carefully target their news releases, and work hard to make sure that everyone on both ends of a release wins. These are the real pros of communications, and I am always grateful for their competence – if only because of its increasing rarity.

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Eleven days into the New Year and already the throng that appeared in the exercise room on January 2 has disappeared, leaving only the regulars. I can’t say I’m surprised; just looking at them, most people would have predicted that they would break their resolutions quickly.

You could see in their faces that they didn’t want to be there. The fact that they had screwed themselves up just to go to the gym could be seen in the wary way they approached the exercise machines, almost as if the machines were animals that would turn and savage them. There was a doggedness in the way they pushed the pedals around or plodded along the treadmills, and a twist to their features and a slump to their shoulders that showed their reluctances. And when they finished, they did not so much walk away as drag themselves, held up largely by their wills, looking faintly disgusted by their own sweat on the designer clothes they had bought for their efforts.

I’ve got back into shaped so many times in my life that I sympathized with them – I really did. The trouble with starting an exercise regime is that it’s at the start, when you really need the encouragement, that you feel the most discomfort. Later, it gets easier, but in the first few days after exercising, when your throat is dry and your legs feel deboned, when you think at the end that your whole body is about to burst out in the shakes, any relief seems far away. And if you haven’t been through the experience before, so that you know that your sense of humiliation will be slowly replaced by a sense of confidence, you don’t have very much to keep you going. I considered telling one or two of them that it gets easier, but I didn’t think they appreciate a stranger observing their difficulties.

Besides, they weren’t likely to stick around, as I said. Most of the people who suddenly appeared with the New Year were at least in their early thirties to mid-forties: Young enough to remember the resilience of youth, but old enough to have lost it if they hadn’t kept physically active. For some, it may well have been the first time their bodies hadn’t lived up to their expectations – a milestone of aging that’s uncomfortable for anyone.

Experienced or strongly motivated people might stick out the discomfort to win through to fitness. But, to do that, they would need an ability to take pleasure in using their muscles, and most of them manifestly couldn’t do that. They used iPods and magazines while they were exercising, but they got bored anyway. To them, the exercise bikes were a chore, somewhat more pleasant than housetraining a puppy, but not very much. Not being used to exercise, perhaps they didn’t even imagine that there might be some other form of exercise they might enjoy. All they could think of was that getting into shape was something that needed to be done, so they marched down the gym, braced for the failure that became a self-fulfilling prophecy.

It seems to me that New Years’ Resolutions are a cruel custom, because they encourage people to try to make changes, while everything in our culture says that the likeliest outcome is failure. Having seen all the cartoons and jokes about breaking resolutions, people expect to fail to change their lives in January. Perpetuating such a vicious cycle seems a needless refinement of cruelty, especially when the average person has enough failures in their life.

For me, I don’t mind so much. Now, I can get on the exercise bike when I want to, instead of waiting in line while someone struggles through their self-appointed misery. But other people’s disappointment in themselves does seem a high price to pay for my convenience.

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The fallout from my blog entry, “Conspiracy theorists and free software” continues. With all the people baying for my blood – some of whom, frankly, sound disingenuous in their demands for proof – the entry could easily take over my life, so in the last couple of days, I’ve withdrawn from active discussion of it. Frankly, the discussion is not that interesting to me, and (mercenary soul that I am), if I’m going to participate in more than my courtesy two email exchange with people, I’m going to get paid for doing so. And probably I will in a couple of weeks. Meanwhile, since I have an unexpected free half hour as I wait for a call to be returned, I’ve been reflecting on the various reactions the piece received.

To start with, I notice that Brian Profitt’s suggestion that I was lashing out at some negative criticism I received has been seized on by some commenters as a reason to dismiss what I said. However, although that was a shrewd suggestion on Brian’s part, it’s only true to the extent that the entry was inspired by someone asking me what I meant by conspiracy theory. Going into my fourth year as an online journalist, I long ago became immune to the insults and accusations of bias from both sides that often threaten to overwhelm thoughtful responses and legitimate corrections of mistakes. In fact, I maintain a page on my web site where I list choice bits of abuse for visitors’ amusement. I may sometimes respond, but I’m not much interested in flame wars. I have an anarchistic temperament, and, so long as I have my say, I’m perfectly willing to let others have theirs, even if theirs don’t have a lot of love for me.

That’s not to say that I don’t find people’s reactions fascinating – and more than a little intellectually distressing, since I’m an ex-university instructor who once spend his days trying to help people develop their abilities to argue coherently. A surprising number of people leaped to the conclusion that, despite a clear statement to the contrary, I was only talking about attitudes towards Microsoft (perhaps because I recently wrote an equally misread article that suggested that, since the free software was strong enough to defend itself, we could be wary of Microsoft without being paranoid). Even more seem to think that proving that there were reasons to distrust Microsoft in some way validated the attitudes and styles of arguments that I was condemning. Many, too, do not seem to believe that it is possible to mistrust corporation or organization without expressing unrelenting hate for it.

Clearly, what people brought to their reading was as important – and, in some cases, more important – than what I wrote. That’s their right, but, as I’ve often lamented in the past, if someone wants to disagree with me, I wish they would at least disagree with what I actually said, rather than what they imagine I said. At times, people seem to be arguing with their own reflections to such an extent that I feel extraneous to the process.

But I think my favorite response was from a commenter who assumed the responsibility of giving me elementary advice about how to write. I’m always willing to learn, but, considering that last year I sold roughly a quarter million words about free software, now I know the spirit in which Lauren Bacall responded a few years ago on hearing that she had been voted one of the sexiest elderly women in film. “That will certainly pep up my career,” she said (or something to that effect). “I can’t wait to tell my agent.” While not at the top of my profession, I’m not at the bottom, either, so I can’t help but be bemused by unasked advice from an unknown and relatively unproven writer — especially when I personally wouldn’t give writing advice unless specifically asked.

However, the most troubling thought to me in all the reactions is that I’ve apparently lost my anonymity online. This blog is modestly successful, but its readership is generally many times below what an article on Linux.com or Datamation receive. I thought it useful as a sandbox, a place to express my thoughts-in-progress without any fuss. If anything, I expected to get a few responses from friends and acquaintances.

But, as readers of the entry rise into the thousands, I realize that I was naive. Regardless of what merits I do or don’t have as a writer (and nobody could be more critical of my work than me, believe me), apparently some people do notice what I have to say about free software. Some of them may hate it, but they notice. That’s a humbling and frightening thought (and leads me to mutter repeatedly about the blind leaning the blind).

Even more importantly, it means that, unless I start writing under another name, I have to assume a greater responsibility for what I write publicly. No more working out of ideas publicly for me – from now on, I need to make sure that I state my assumptions clearly, and address opposing views in more detail, and not publish on certain subjects until my ideas are fully developed. People are still going to make invalid inferences, no matter what I do, but I feel the responsibility all the same, even while I tell myself that I’m being arrogant in feeling the obligation.

In a week or so, perhaps I’ll revisit the topic. Meanwhile, thanks for everyone who has commented or blogged in response. It’s interesting, and I’ve learned, even though I don’t have the time to respond in detail to everyone.

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